Award winning entertainment marketing agency NuContext Creative has conceived, written, directed and produced an on-air campaign promoting superstar Taylor Swift’s three part TV special entitled “Taylor Swift’s Journey to Fearless,” which chronicles the making of the singer’s tour and which aired Oct. 22-24 on The Hub cable television network. Angela Guice, Founder/Producer, NuContext Creative, made the announcement.
Taylor Swift’s three part special includes narratives with the popular singer, along with backstage footage. Swift’s “Fearless” won the 2010 Grammy Award for “Album of the Year,” and is one of the most awarded albums in country music history.
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This years PromaxBDA Conference was held in our home of Los Angeles and we are proud to announce that NuContext contributed work to TWO award winning campaigns for USA Network!
The bronze award for best Program Promotional Campaign for Content Promotion went to the Character Approved Campaign.
In addition, the bronze for Public Service Announcement for Content Promotion went to the Characters Unite Pledge campaign.
We are extremely proud to have been a part of both of these awesome campaigns and extend our congratulations to USA Network and all of the other amazing work that was presented and recognized at this years PromaxBDA Conference.
Road gig! We’re very excited to be traveling across the country to New York City to work with Chiller on their first shoot to promote the network.
We’ve got a great shoot in the works and some awesome concepts to put together. This project is going to be a lot of fun – and at points creepy – which makes them a perfect fit for the network! Stay tuned for more details.
There’s no bigger star in the Disney camp today than Hannah Montana. Last month, we teamed up with Disney again to shoot new image spots to support Hanna Montana’s final season Hannah Montana Forever.
With a beautiful, built-from-scratch set, we had an amazing time working with the entire cast of the show including Miley and Billy Ray Cyrus.
Check out some of the production photos while you wait in anxious anticipation for the final spots!
Disney came to us for help promoting their new movie StarStruck with up and coming talent Sterling Knight, Brandon Mychal Smith and Anna Margaret! We took over the Key Club in Hollywood, California and transformed it into an energy filled venue for a sneak peek at the new movie complete with live performances from Sterling and Anna and hosted by Brandon.
The spots came out great! Take a look.
Check out some of the behind the scenes photos from the shoot below.
From film directors to musicians, chefs to non-profits – the world is full of characters. We teamed up with USA Network to cut a series of pieces highlighting some of the most iconic characters in their fields. These spots give you an inside look into what makes the creative and unique brain tick.
USA interviews Kathryn Bigelow (director of the Academy Award nominated film Hurt Locker), Billie Joe Armstrong (songwriter and guitarist for Green Day), Yves Behar (product designer and the designer behind the One Laptop Per Child computer) among many others and we show you why they are all Character Approved.
Award winning entertainment marketing agency NuContext Creative has conceived, written, directed and produced an on-air campaign promoting superstar Taylor Swift’s three part TV special entitled “Taylor Swift’s Journey to Fearless,” which chronicles the making of the singer’s tour and which aired Oct. 22-24 on The Hub cable television network. Angela Guice, Founder/Producer, NuContext Creative, made the announcement.
Taylor Swift’s three part special includes narratives with the popular singer, along with backstage footage. Swift’s “Fearless” won the 2010 Grammy Award for “Album of the Year,” and is one of the most awarded albums in country music history.
Described as “A fun destination that brings kids and their families together to enjoy clever stories and engaging characters in new and classic comedies, animated adventures, movies, and live-action shows,” The Hub TV Channel, a joint venture between Discovery Communications and Hasbro, Inc., recently launched in 60 million households.
To promote the Taylor Swift special, NuContext, under the creative direction of Guice, developed the concept, wrote the scripts, undertook the art direction, secured the location, directed and produced the entire promo campaign. In addition, the company also shot Swift against green-screen, and provided the compositing in post. NuContext ultimately delivered an event sell promo, several tune-in promos, and a number of countdown spots and bumpers.
Susan Hunter, Senior Writer/Producer, On-Air Promotions for The Hub, said, “The NuContext shoot with Taylor Swift was a real hit! We have nothing but accolades and appreciation for the wonderful job that Angela and her team did for us on such short notice. They made the entire process very smooth and easy. Angela and NuContext rock even more than Taylor Swift!”
Adds Guice, “It was truly exciting for us to be able to participate in the launch of a major new cable network! We were called in for this project on a Thursday evening, and by that Saturday morning, we’d developed the concept, written a dozen scripts, found a great location, determined the art direction, and began shooting. This entire project was on an incredible fast track, which was a real challenge, but working with Susan Hunter and The Hub team, we were in great company with wonderful creative partners and collaborators.”
“I happened to have worked with Taylor about four years ago on a project for Lifetime,” Guice continues, “and when I saw her again recently for The Hub shoot, I was delighted that she actually remembered me! She is just as sweet and sincere today as she was years back, when she was just beginning her journey to superstardom. She is a true talent and a joy to work with.”