10/21 NuContext Promotes Taylor Swift’s 3-Part TV Special

Award winning entertainment marketing agency NuContext Creative has conceived, written, directed and produced an on-air campaign promoting superstar Taylor Swift’s three part TV special entitled “Taylor Swift’s Journey to Fearless,” which chronicles the making of the singer’s tour and which aired Oct. 22-24 on The Hub cable television network. Angela Guice, Founder/Producer, NuContext Creative, made the announcement.

Taylor Swift’s three part special includes narratives with the popular singer, along with backstage footage. Swift’s “Fearless” won the 2010 Grammy Award for “Album of the Year,” and is one of the most awarded albums in country music history.
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07/26 Promax Comes To LA, NuContext Benefits

This years PromaxBDA Conference was held in our home of Los Angeles and we are proud to announce that NuContext contributed work to TWO award winning campaigns for USA Network!

The bronze award for best Program Promotional Campaign for Content Promotion went to the Character Approved Campaign.

In addition, the bronze for Public Service Announcement for Content Promotion went to the Characters Unite Pledge campaign.

We are extremely proud to have been a part of both of these awesome campaigns and extend our congratulations to USA Network and all of the other amazing work that was presented and recognized at this years PromaxBDA Conference.

05/11 Chiller Image Campaign

Road gig! We’re very excited to be traveling across the country to New York City to work with Chiller on their first shoot to promote the network.

We’ve got a great shoot in the works and some awesome concepts to put together. This project is going to be a lot of fun – and at points creepy – which makes them a perfect fit for the network! Stay tuned for more details.

05/09 Hannah Montana Forever

There’s no bigger star in the Disney camp today than Hannah Montana. Last month, we teamed up with Disney again to shoot new image spots to support Hanna Montana’s final season Hannah Montana Forever.

With a beautiful, built-from-scratch set, we had an amazing time working with the entire cast of the show including Miley and Billy Ray Cyrus.

Check out some of the production photos while you wait in anxious anticipation for the final spots!

05/04 Prepare To Get StarStruck

Disney came to us for help promoting their new movie StarStruck with up and coming talent Sterling Knight, Brandon Mychal Smith and Anna Margaret! We took over the Key Club in Hollywood, California and transformed it into an energy filled venue for a sneak peek at the new movie complete with live performances from Sterling and Anna and hosted by Brandon.

The spots came out great! Take a look.

Check out some of the behind the scenes photos from the shoot below.

01/27 One Character At A Time…

From film directors to musicians, chefs to non-profits – the world is full of characters. We teamed up with USA Network to cut a series of pieces highlighting some of the most iconic characters in their fields. These spots give you an inside look into what makes the creative and unique brain tick.

USA interviews Kathryn Bigelow (director of the Academy Award nominated film Hurt Locker), Billie Joe Armstrong (songwriter and guitarist for Green Day), Yves Behar (product designer and the designer behind the One Laptop Per Child computer) among many others and we show you why they are all Character Approved.

Jump To The Good Stuff!

From concept to completion, NuContext is your partner throughout the creative and production process.

Need a shoot produced in Canada? Done.

Have a spot that needs to air in New York in two hours and you just approved it? We gotcha covered.

Live Action Production and Creative
State of the Art HD Workflow
Offline and Online AVID Editorial Systems
Color Correction and Finishing
Audio Mixing, Sweetening, Sound Design and ISDN Recording
Motion Graphics, Print, Web and Interactive Design
High Speed Tapeless Digital Delivery System

The Company | Angela Guice

The Company

Multi-award winning NuContext Creative is renowned in the entertainment marketing field for its teamwork, keen creativity and production expertise, fresh, hip vibe, and friendly, collaborative spirit. With a high comfort level expressed by virtually every one of its collaborators, NuContext prides itself on its ability to be perceived by each of its high profile clients as a natural extension of their own in-house creative marketing teams.

Launched by noted producer Angela Guice in Hollywood in 2006, the agency specializes in the conception, production, and post production of promotional campaigns, including live action shoots, promos, upfront presentations, websites, and mobile delivery, for television networks, programs, and telefilms, theatrical film and home entertainment releases, and multi-media corporations and their products.

During the course of the past five years, NuContext Creative has earned a stellar reputation within the marketing industry for crafting award-winning promotional television and/or advertising campaigns. The agency’s experienced creative team, under Angela’s supervision, works closely with each of its clients to help them conceive, implement and realize their vision. The agency provides the writing, direction, production and post production for live action promo shoots, as well as full-service editorial, motion graphics, and audio post. Utilizing state-of-the-art equipment located under one roof, the NuContext team plays a critical role -- from concept to final layoff—in the lifespan of each client project.

Major cable television networks and entertainment companies including Lifetime, Lifetime Movie Network, USA Network, The Disney Channel, Syfy, Fuse, Walt Disney Studios Home Entertainment, Teen Nick, Universal HD, Chiller, SoapNet, IFC, Sleuth, The Hub, and Rainbow Media are counted among Nucontext clients.

Nucontext Creative is the winner of numerous Promax/BDA awards and honors.

Angela Guice

Advertising runs in Angela Guice’s blood — literally. The daughter of a prominent Mississippi adman, Angela first appeared in a TV commercial at the tender age of three, raking leaves in a promotional spot for a local bank. For the next seven years, she appeared in numerous other spots, finally “retiring” from in-front-of-the-camera work at 10.

Today, Angela stands as one of the leading female entrepreneurs in the television promotional marketing industry. As founder and executive producer of Hollywood’s award-winning NuContext Creative, she has quickly earned a reputation for creative excellence, an upbeat spirit and a “Can Do” attitude. With a proven track record of delivering fresh, innovative marketing campaigns targeted at the pulse of today’s varied audiences, Angela is renowned for enabling her clients to fulfill their creative visions.

Angela’s philosophy of not treating her clients as “just clients” but instead as partners that develop into long-lasting relationships has proven itself highly successful. Phrases such as “Highly Collaborative”…”Amazing Spirit”… “Terrific”…and “Infectious Energy” flow from the mouths of even high ranking media executives with whom she works. Truly the embodiment of a highly collaborative creative partner, Angela and her team are literally considered “in-house” by their clientele.

Born and raised in Biloxi, Mississippi, Guice studied radio, television and film at the University of Southern Mississippi, and, later, filmmaking at UCS’s famed film school. Joining the renowned, Hollywood, CA-based entertainment marketing agency AUTONOMY in 2000, Guice quickly rose the company ladder from Night Scheduling Assistant to Associate Producer to Supervising Producer. During her five years with AUTONOMY, Guice produced numerous television marketing campaigns for a number of high profile clients including Discovery Channel, Lifetime Television, Fox Movie Channel and here! TV.

A pioneer in the early days of integrated marketing and branded entertainment, Angela directed, produced and created a series of “showmercials” for Procter and Gamble and Kraft Foods targeted at women and airing on Lifetime Television. “Life on the Beach,” promoting the South Beach Diet line of foods by Kraft won a 2005 Kraft Global Media Award and an Effie for Guice.

Since launching NuContext, a multi-award winning, entertainment marketing agency in 2006, Angela has counted such prominent broadcasters as Lifetime, USA Networks, Disney Channel, Syfy, Fuse, Lifetime Movie Network, Walt Disney Studios Home Entertainment, Teen Nick, Universal HD, Chiller, SoapNet, IFC, Sleuth, The Hub, and Rainbow Media as her clients.

During the past 10 years, Angela and her team have also worked closely with a veritable “Who’s Who” of major Hollywood celebrities. Among these have been such notables as Jennifer Anniston, Gerard Butler, Will Ferrell, Kate Hudson, Jack Black, Robin Williams, Sandra Bullock, Reese Witherspoon, Ben Affleck, Anne Hathaway, Denzel Washington, Adam Sandler, Miley Cyrus and The Jonas Brothers, to name just some.

Angela counts as highlights such NuContext campaigns as: Disney Channel promos for Hannah Montana, Camp Rock 2 and The Jonas Brothers; promos for a variety of Syfy original movies; on-air promos, ad sales sponsored promos, celebrity stunt weekends, and award winning “Characters Welcome” branded campaigns for USA Network; on air promos for both Lifetime and the Lifetime Movie Network, including live action, graphics, episodics, and original movie launches; and dozens of “Celebrity Hosted” weekend promo spots, tied in with the launches of prominent feature films by major movie studios.

In her spare time, Angela, a member of both the Promax/BDA trade association and Women in Film/Los Angeles, enjoys travel, hiking, photography and art collecting. Her father, Reed, is the longtime owner of the noted Guice Agency in Biloxi, MS. An advertising and public relations company, The Guice Agency has represented such prominent clients as Donald Trump, the Mississippi Tourism Board, various political figures, and environmental causes.

Over the past three and a half years, we've worked with Angela and NuContext dozens of times, on both big and small projects. She consistently delivers work that is smart, on-target, and well-produced. She's become one of our most trusted and reliable partners and I have the utmost confidence that no matter what we ask her to do, she'll do her best to exceed our expectations.

Jason Holzman

Senior VP, Brand Creative

USA Network

I've known and worked with Angela and her company for the past four years, and every experience and project we've done together has been amazing. The creative process delivered by her company is a perfect collaboration with our brand. Angela and her team deliver every project on budget and on time, we never have to worry. Our comfort level with Angela is so high, we almost feel as though she's actually in-house with us.

Sandra Schron

Vice President of Production

USA Network

Angela and Nucontext are always 'Can-Do.' No matter how many massive revisions we throw at them, their attitude is always, 'That's Fine-No Problem.' They are highly collaborative, and their spirit is consistently upbeat, cheerful and easy to work with. Angela, Wade and their team are fantastic, and can always turn any project around on a tight deadline. They don't even mind working weekends.

Christina Hedrick

Creative Director

USA Network

Angela Guice is an unflustered professional, and has the ability to take all of a project's last minute craziness as grace, while imbuing a sense of calm. She has a great team—they are buttoned up, pleasant, friendly and all tuned into whatever it is that Angela herself is doing. There's clearly a good deal of communication that occurs within her terrific group, and I never hesitate to assign any project to them. I know Angela and Nucontext will always deliver.

Marcelle Karp

Vice President/Creative Director

FUSE

There is no one else in this industry I look forward to working with more than Angela and her incredible team at Nucontext. We don't feel like clients with them—we feel like part of one big collaborative team. Angela brings a bundle of infectious energy to everything she does—she's just so much fun. This enthusiasm makes every end product that Nucontext delivers to us so much more fantastic.

Michael Rola

Senior Manager

Walt Disney Studios Integrated Marketing and Synergy

The NuContext shoot with Taylor Swift was a real hit! We have nothing but accolades and appreciation for the wonderful job that Angela and her team did for us on such short notice. They made the entire process very smooth and easy. Angela and NuContext rock even more than Taylor Swift!

Susan Hunter

Senior Writer/Producer

The Hub

NuContext Creative, Inc.

1255 North Cherokee Avenue
Hollywood, California 90038
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323.836.0102Phone
323.836.0105Fax
info@nucontext.tv

The Company

Angela Guice

NuContext Creative, Inc.

Posted On: February 17, 2011 - Filed Under: Music Videos

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